It’s all getting rather too much for the established Westminster parties. The facts that Scotland may have the temerity to ignore the Labour Party for the first time since Alec Douglas Home was Prime Minister rebuff the Lib Dems and continues to detest the Tories has Westminster in a tizzy. Most commentators will tell you that at election time it is sometimes better to find an enemy real or imagined and demonise them than to actually tell the electorate what they are voting for. It’s a kind of “better the devil you know” strategy and it has worked in the past. However this UK election may be the first in a long time when this tactic will fail.
Mandy Rhodes, Managing Director of Holyrood Communications has penned and interesting article on this subject and it is well worth a read.